Hi, this is Technologytodaynow. We would like to share some new news about the iPhone 17 Air.
The iPhone 17 Air may be released differently than expected
The iPhone 17 Air was expected to be the top of the line model
The iPhone 17 Air is expected to become one of the most notable products in the iPhone 17 series, which boasts light weight and extremely thin thickness. There has been a lot of news since May this year, and when the news first came out about the iPhone 17 Air, there was talk that a model with a 6.5-inch display would be added, which we expected to be a new top-tier model and launch at a higher price than the current iPhone 15 Pro Max’s $1,199. However, over time, there has been a flood of information that this model may be a little different from what we expected.
Aluminum body, single camera, and performance
The iPhone 17 Air is expected to have an aluminum body instead of titanium, and a single camera instead of a triple camera. Of course, this isn’t necessarily a disadvantage, as the same design was previously seen on the iPad Pro.
However, it should be noted that the A19 chip will come with the A19 chip. With the A19 set to be used instead of the A19 Pro, the blue-chip quality of the high-end model may fade a bit. However, Apple’s pricing policy sometimes reverses expectations, leaving open the possibility of the iPhone 17 Air being released at an unexpected price and performance.
iPhone 17 Air’s positioning and pricing strategy
According to Bloomberg reporter Mark Gurman, the iPhone 17 Air will be a model that sits between the iPhone 17 and iPhone 17 Pro. It’s likely to take a similar strategy to how the MacBook Air was positioned between the regular MacBook and MacBook Pro. It will likely be a model that focuses on design and portability, aimed at consumers who want something a little fancier than a basic iPhone, but don’t need the performance and size of a pro model.
In the end, what all of this means is that the iPhone 17 Air won’t be a top-of-the-line model, but it will have a special place in the lineup. It may be in a similar position to the Plus model, but it may also be perceived as a higher-end model due to improvements in thickness and weight.
Questions about pricing
The biggest question, then, is pricing. Considering that the price difference between the Plus and Pro models in the iPhone 15 series was $100, we’re curious to see if the iPhone 17 Air will start at $899, or if it will be priced at $949 or $999. Given that Apple may be cautious about raising prices due to declining sales in the Chinese market, we’re hoping it stays at the same $899 price point as the Plus model.