hello. This is Technologytodaynow. Controversy continues as Apple announced that it is delaying the update of the new Siri-in, or “New Siri,” which enhances personalization. There is news that some consumers have filed a lawsuit against Apple, so we will learn more in this article.
Apple Faces Collective Litigation Issues
Apple’s New Siri Update Postponed
Apple has announced in a surprise move that it is postponing updates to its new Siri, or “New Siri,” which has enhanced the personalization that used to be a key feature of Apple’s intelligence. New Siri is designed to better understand the personal context of conversations, enable much more natural conversations than traditional Siri, and freely cross multiple apps, allowing users to perform multiple tasks with just one command. The new Siri was expected to be the core of Apple’s AI capabilities, but unfortunately, the update to the New Siri did not go ahead in time for the release of the iPhone 17 series and was pushed back to next year.
Apple Faces False Advertising and Litigation Issues
This has caused a serious problem. Apple has been using the new Siri as a major marketing element for the iPhone 16 series, so if the iPhone 16 is sold through the new Siri, it will ultimately be false advertising if the update is made after the iPhone 17. In fact, after Apple announced the delay of the new Siri update, it deleted the iPhone 16 commercial promoting the new Siri from its official channel. Since it deleted the commercial almost half a year after its release, it was unavoidable that controversy would arise, and it seems that a lawsuit will eventually be filed for false advertising.
Some Consumers Filing Lawsuit Against Apple
According to a report by Axios, Apple was sued for false advertising due to a delay in the launch of Apple Intelligence. Last Wednesday, consumers who purchased iPhones and other devices with Apple Intelligence filed a collective lawsuit. They filed a lawsuit in U.S. District Court in San Jose, and the move is spreading not only in the U.S. but also around the world, including Korea.
In Korea, a civic group has also requested the Fair Trade Commission to investigate Apple’s false exaggeration of AI functions. Consumers in the United States who filed the lawsuit are demanding financial damages that do not specify the amount.
Consumer expectations and actual performance
Until now, Apple has advertised Apple intelligence features in its iPhone 16 lineup, creating a clear and reasonable expectation among consumers that these innovative features will be available when the iPhone 16 is released. Apple was aware of this as well as the unprecedented interest in consumers through these marketing.
However, Apple’s claimed AI features were often fairly limited in practice or had no marketing-related features at all, and consumers were duped by Apple’s marketing strategy, which concealed their actual performance and features, leading millions to buy new phones that were unnecessary. They claim that they violated false advertising and consumer protection laws, and that Apple has gained unfair advantages over its rivals.
Where is the lawsuit going?
The ad was recently removed from YouTube, but similar false advertising claims that began last summer are still being made, and Apple has not taken any action to provide adequate relief to consumers. This controversy seems difficult for Apple to avoid, and similar to the past battery gates, there is a possibility of damages being awarded. It will be interesting to see how this lawsuit ends.