Hi, this is Technologytodaynow. Recently, Meta unveiled its augmented reality glasses, Quest 3S, and we’re going to take a closer look at the latest Vision Pro 2 news in this post.
The latest on Apple Vision Pro 2
Limitations of the first generation Apple Vision Pro
Apple Vision Pro, Apple’s first spatial computing headset, breaks new ground in mixed reality technology. Powered by Apple’s Silicon M2 chipset, it’s powerful and features an ultra-high pixel density micro-OLED, making it far more specced than any mixed reality headset of its generation.
Nevertheless, its prohibitive price tag of $3,499 was a stumbling block.
Even with the powerful halo of the Apple brand, it ended up being a product that many consumers shunned.
In contrast, the Quest 3S, released by Meta, sells for a much lower price of $299.
This makes the Apple Vision Pro face an even bigger challenge in the AR market.
Apple Vision Pro 2 improvements
According to Apple analyst Ming Qiguo, the Apple Vision Pro 2, which will be released in the second half of next year, will be equipped with the Apple Silicon M5 chip and will address the problems pointed out in the first generation. It’s unclear if the Apple Vision Pro 2 will be as successful as its predecessor, but it’s expected to offer improved performance and user experience.
More sophisticated control systems
The Apple Vision Pro 2 is expected to combine eye-tracking and gesture control technology with Apple Intelligence to help users control their devices more naturally and accurately. Additionally, the biggest issues with the previous model were its short battery life and heavy weight when worn, but in line with Apple’s recent development direction, the Apple Vision Pro 2 is said to be lighter in weight to improve comfort and provide a longer lifespan. However, the biggest issue with the Apple Vision Pro, the price, is expected to remain unchanged.
Limitations of the first generation Apple Vision Pro
The biggest concern with the Apple Vision Pro 2 is the price. Apple doesn’t plan to make any significant changes to its component supply chain, so production cost savings are expected to be minimal. As a result, the $500+ price tag is likely to remain the same.
Ming-Chi Kuo believes that Vision Pro is not a high-margin product, so there is not much room for price changes.
Apple’s Vision Pro strategy
With the Vision Pro, Apple is stepping outside of its traditional mass-market strategy and positioning itself as a technology-driven, high-end product. While the iPhone, iPad, and Apple Watch are examples of first-mover success, the Vision Pro takes a different path by prioritizing technological innovation. While Meta’s Cast series is taking over the market with its competitive pricing, Apple seems to be focused on delivering new user experiences through its technological edge.
Future Prospects for Apple Vision Pro 2
Apple’s Vision Pro 2 is on the cusp of re-entering the mixed reality market after learning from the failures of its predecessor. However, for the Vision Pro 2 to succeed, it will need to deliver unrivaled performance and user experience to justify its $3,499 price tag. It will be interesting to see what Apple’s second challenge will bring.