Galaxy S25 Unpacked, Samsung Electronics expects to release AR device teaser

hello. This is Technologytodaynow. Whether Samsung’s new AR device will be unveiled at the Galaxy S25 series unpack event, which is scheduled to take place in early 2025, is drawing keen attention. Just as the Galaxy Ring was unveiled in a teaser format at the Galaxy S24 unpack event earlier this year, it is expected that it will be announced in a similar way next year.





Samsung Electronics’ AR device is likely to be unveiled at the Galaxy S25 Unpacked event




Samsung Electronics' AR device is likely to be unveiled at the Galaxy S25 Unpacked event




According to Tom’s Guide, Samsung Electronics is likely to unveil its new AR glasses at an unpack event, which is expected on Jan. 23. So far, no specific information has been confirmed, but I think it will be released in the form of a teaser video or image simply like the Galaxy Ring.




Samsung Electronics AR Device Release Schedule




If Tom’s Guide goes as reported, just like the Galaxy Ring, Samsung’s AR devices are expected to be pre-released at the unpack event and then officially announced and released during the Galaxy Z Fold 7 and Flip 7 unveiling events, which are expected to take place in the third quarter. This schedule is likely to follow the patterns that Samsung has shown in its existing wearable lineup.




Characteristics of XR Platform and AR Devices




Samsung will also unveil its XR platform, a software that will run AR devices, later this month. However, Samsung’s AR devices could come in a different form than previous ones.




  • Adopting a regular glasses-type design similar to Meta’s Ray-Ban Meta
  • Displayless form
  • Provides Gemini-based real-time response capabilities




These features are differentiated approaches from Apple’s Vision Pro or Meta’s Quest, and appear to be products closer to smart glasses than virtual reality.




The Possibility of Samsung Smart Glass




Samsung Electronics’ AR devices are expected to provide the following key features.




  • Real-Time Answers: Voice-based Response with Gemini AI
  • Exercise detection: measurement of heart rate, body temperature, etc
  • Playing Music: Simple Media Features




Samsung Electronics’ AR device was thought to be a product to cope with the Vision Pro, but it seems to be far from mixed reality products and runs without a display. And the display mounting is likely to be implemented in the second generation of 2026.
However, smart glasses without a display don’t feel that much of a merit.




Future Prospects for Samsung Electronics AR Devices




Looking at the information so far, the first generation of smart glasses released without a display is likely to be evaluated as a transitional product that technically improves completeness.
The actual user experience is expected to depend on the speed and accuracy of Gemini AI’s response, and how Samsung Electronics will improve this seems important.







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