hello. This is Technologytodaynow. Not long ago, it was reported that overseas sales of the iPhone 16e, which was launched in Korea, are showing good performance. Let’s learn more about the related news.
iPhone 16e overall sales increase
Expectations for the iPhone SE 4 were high, but thanks to the iPhone 16e, which was released for W990,000, the value of the purchase has decreased significantly in the country. In China, however, the iPhone 16e seems to be selling quite well. According to a report by market researcher IDC, sales of the iPhone 16e are up 60 percent compared to its predecessor, the third generation of the iPhone SE.
On the other hand, as of the 3rd of this month, pre-order sales of the iPhone 16e in Korea were very low, with less than 10,000 units, according to a report by the Herald Business. This is similar to the third generation of the iPhone SE, and the demand for relatively inexpensive iPhones seems to be lower than in other countries. Ironically, sales in China have increased by 60%. Sales of the third generation of the iPhone SE are known to be around 80% of the second generation of the iPhone SE, and although it is still in its early stages of release, it is about 30% higher compared to the second generation of the SE.
Changes in the Chinese Market
However, even with a 60 percent increase in iPhone 16e sales, overall iPhone sales in China are unlikely to see a significant recovery. As the Chinese government will subsidize Android smartphones along with the iPhone 16e price hike, Android devices are expected to benefit more than Apple. This will likely intensify competition with Chinese-made smartphones.
In addition, although Apple’s artificial intelligence functions are not being utilized properly, AI functions are limited in China, so it is unlikely that the current increase will continue.
Furthermore, the fact that many Chinese consumers do not prefer entry-level iPhones because they value face is also likely to have a negative impact on Apple’s sales.
iPhone 16e Sales Forecast
For this reason, iPhone sales in China are expected to drop by about 2 percent this year. According to a recent news, Apple is reportedly preparing for the iPhone 17e after the iPhone 16e. Sales of the iPhone 16e will likely be key for the iPhone 17e to be released successfully. The 60 percent increase in the iPhone 16e’s sales in China is not to be ignored, even though the iPhone 16e’s sales are part of the overall iPhone sales. If the iPhone 16e is sold at the iPhone SE level, I wonder if the iPhone 16e could perform similarly.