hello. This is Technologytodaynow. A while ago, Apple CEO Tim Cook announced the company’s second quarter 2025 earnings and had a Q&A session.
Let’s take a closer look at what the contents were.
Reasons for iPhone 17 New Siri Release Postponed
Apple’s stock price fell after earnings announcement. Why did that happen?
On May 1, Apple announced its second quarter 2025 results. Revenue was $95.4 billion, up 5% year-over-year, beating Wall Street’s expectations. However, despite the improved results, the stock price fell about 3% at the time of the earnings announcement due to the delay in the release of Apple Intelligence features and the ruling that Apple did not comply with the injunction in its antitrust lawsuit against Epic Games.
Tim Cook’s direct reference
Aside from the stock price, there are some concerns even from the perspective of a simple Apple product user. Tim Cook has officially commented on this. Apple CEO Tim Cook responded to the delay in the release of Apple Intelligence and the price increase of the next iPhone 17 during the earnings call. Tim Cook explained that the delay in the release of the new Siri was to meet Apple’s high quality standards.
New Siri release to be installed in iPhone 17 series delayed, due to quality?
This is Tim Cook’s first official response, shortly after Apple announced a delay in the launch of the new Siri. Asked by investors about the delay in Apple Intelligence, Tim Cook stressed that the more personalized Siri only needs more time to develop to meet the high standards Apple requires, for no other reason, and that even though it is taking more time than originally planned, progress is continuing and we are committed to delivering more improved features to our users. He also stressed that optimal quality is the goal and that more time will be needed to materialize these features.
New Siri’s release time
New Siri, which was unveiled at WWDC last year, had the ability to better understand the context of conversations and categorize high-priority tasks. It also had the ability to automatically perform tasks across multiple apps when users gave commands to Siri, rather than being limited to a single app. It is expected that true Apple intelligence will be realized only when New Siri is released, but the release date of New Siri is expected to be next year, not when the iPhone 17 series is released.
iPhone 17, any chance of price increase?
Next, regarding the price increase, there have been rumors that the price of the iPhone will increase every year, but there has been no price increase since the iPhone X. However, it seems that a price increase for the iPhone 17 cannot be ruled out due to the impact of tariffs. If the Trump administration does not change its tariff plan, Apple is said to have incurred about $900 million in expenses this quarter. This is equivalent to about 1.3 trillion won in Korean currency.
Tim Cook has been very active in tariff discussions with the government and plans to continue important discussions in the future. While there has been no announcement regarding exact pricing, he has recently mentioned that the operations team is making remarkable progress in optimizing the supply chain.
Diversifying Supply Chain to Reduce Tariff Impact
Apple is diversifying its production network around China. Products released in the U.S. are expanding production in India, and some hardware production lines are secured in Vietnam to minimize the impact of tariffs. Also, what the team is really good at is managing inventory and managing the distribution network.
Judging from the nuance of the words, it seems like they are saying there will be no price increase, but Apple’s prices always surprise us in many ways, so we can’t let our guard down. Although the specifics were lacking, it was an answer that helped us understand the general situation.