The invitation for Samsung Galaxy Unpacked 2025 (Samsung Galaxy Unpacked 2025), which will be held in a few days, has been officially revealed through the Samsung Electronics newsroom. Let’s take a closer look at the news.
Samsung releases unpacked invitation for Galaxy S25 series launch
2025 Galaxy Unpacked Schedule
The one-pack event for the first half of the year will take place in San Jose, California, the U.S., as it was known, and will take place at 10 a.m. on Jan. 22 at present at 3 a.m. Korean time on Jan. 23. The video of the official invitation is the same as the image of the invitation that was leaked not long ago.
The hidden message in the Galaxy Unpacked invitation
The image shows four smartphones at corners, and light is leaking out from between the corners, similar to the sparkling logo of Galaxy AI. And the voice says, “When is Galaxy Unpacked? Please register your one-pack schedule on your calendar.” Through the four smartphones, the shape of the leaking light, and questions from the video, we can infer some things that will be revealed at the event in the first half of this year.
Galaxy S25 Series and S25 Slim
First of all, you might think that the four smartphones will reveal three models of the Galaxy S25 series and the S25 Slim, a derivative. However, since there are rumors that the S25 Slim may not be introduced at this one-pack event, we need to confirm whether it will be revealed at this event. The shape of the light, such as the Galaxy AI logo, also looks like an alphabet X shape, which could mean the unveiling of Samsung’s first mixed reality headset, the tentatively named Galaxy XR, which is expected to be unveiled at the unpack in the first half of the year.
The possibility of a new Bixby
And the voice asking to register the Galaxy Unpacked schedule on the calendar appears to be using Samsung’s voice assistant platform Bixby. Bixby is tipped to be released as a new Bixby with Samsung’s generative AI Gaussian application. Therefore, the voice in the latter half of the invitation appears to signal a new Bixby.
Expectations and challenges of the Galaxy S25 series
Now, the Galaxy Unpacked event has about two weeks left based on the date of release of the invitation.
The Galaxy S25 series is getting hopeful news that doesn’t have to be questioned about the completeness of the device itself, but the most worrisome thing is the price increase due to the increase in manufacturing costs.
Rumors have recently been circulating on several community sites that prices will be frozen, and it seems unlikely that Samsung will have to give up its margins significantly to make the freeze because manufacturing costs have risen so much. If prices are truly frozen, President Roh Tae-moon will be revered as a god. I’m looking forward to seeing if the Galaxy S25 series will be able to take care of both expectations and burdens.